4/10/2006

Wal-Mart Resists Pressure in 'Brokeback' DVD Sales

"The culture war surrounding 'Brokeback Mountain' may be nearing an end, but as the film was released on DVD last week, it found an unusual ally: Wal-Mart Stores.

On Tuesday, the retailer began selling 'Brokeback Mountain' on DVD, over the objection of the American Family Association, a conservative religious organization based in Tupelo, Miss.

Wal-Mart had previously agreed not to stock CD's bearing parental warning stickers and to cover up magazines like Cosmopolitan and Glamour with blinders.

Randy Sharp, the director of special projects for the American Family Association, is leading the charge against 'Brokeback Mountain' with an e-mail petition urging Wal-Mart customers to shun the store in protest.

The association says it is not opposed to Wal-Mart offering 'Brokeback Mountain' for sale. What it does mind is that Wal-Mart has promoted the movie by placing posters of its stars, Heath Ledger and Jake Gyllenhaal, in the front of the store 'where children can see them,' Mr. Sharp said."

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