7/11/2005

Red, White and Beer? A Brewer's Strong Talk - New York Times

"ANHEUSER-BUSCH is taking some chances by circulating marketing materials that may cross the line from patriotism to jingoism."

"In the past, Anheuser-Busch has mentioned Miller's purchase by South African breweries in television commercials. But analysts said that the new campaign went further in its pro-American stance, striking a note that might seem dissonant for a company expanding rapidly overseas"

But the real question is, how can they call the stuff that both those companies produce "BEER"?

No comments: